This wasn’t supposed to happen to George Berger, especially when he was this close to throwing in the towel. You see, George made a (rather public) vow after two years of tepid sales – he would give it one more shot, and, if his latest story was also universally ignored, he would hang up his quill, for good.
His next release wasn’t overflowing with obvious commercial potential. It was, after all, a coming-of-age story about a goat. On top of that, it was a defiantly literary story – and fans of same have been relatively slow to switch to digital. And, being a 12,000 word novella, only an e-book edition was planned.
Undeterred, and with his vow to quit fresh in his mind, George decided to make a real go of his final attempt. He commissioned a talented artist to draw a striking cover. He workshopped the blurb with several…
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